Marketing That Rocks at “The Rocks”... was so successful that we just had to share it with you.
Paul Counsel’s skilful presentation of innovative ways to save money by DIY website creation and how to make your website sizzle was one of the best value workshops ever presented in Albany.
Paul's straight forward and down to earth style not only got to the heart of the marketing dilemmas of each of the participants; he offered practical action steps to solve these dilemmas immediately.
The day began with an online presentation from Paul's brother Barry, the technologist behind the marketing entrepreneur. We learnt, step by step, how to construct a website from domain registration, site hosting and simple, but innovative, design techniques in Wordpress.
The emphasis after lunch was on how to identify “your ideal customer” and the key words to capture “your ideal customer’s” attention. The importance of Psychographics versus Demographics was a new concept for most participants, but one which we all now know is the key for making your website and marketing in general, work for you.
Not only did every participant have numerous opportunities to ask questions and put forward ideas regarding their own businesses, we were provided comprehensive hyperlinked and interactive PDF files to use as our web building resource.
Marketing That Rocks proved to be a workshop that began the exciting journey in discovering the power of successful marketing. A full day of mind changing information commencing at 8.30 and ending for most people at 5.30pm.
However, if you had the opportunity to stay past this time, Paul offered so much more value with the last person making the most of Paul's passion for sharing his knowledge and leaving well after 10pm.